Premium whey protein · by DB
Get ADDCTED.
Get results.
Clean fuel and all-day energy for everyone who shows up for themselves. Non-GMO, grass-fed whey with 24 to 25g of protein per scoop, created by a coach and made to be the shake you actually look forward to.
24–25G
Protein per serving
2
Formulas: chocolate whey + vanilla isolate
WHEY
Grass-fed
DB
Coach-created
Non-GMO
Grass-fed
All natural
No BS
Get ADDCTED
Get results
Non-GMO
Grass-fed
All natural
No BS
Get ADDCTED
Get results
Why ADDCTED
Built different,
because you are too.
ADDCTED was created by DB, a personal trainer and coach who helps his clients earn their results one rep at a time. He made the protein he wanted to hand the people he trains: real protein, clean energy, and a flavor good enough to become a habit.
Clean fuel
A straightforward premium whey formula that supports muscle recovery after hard sessions.
All-day energy
Easy to drink anytime, so hitting your protein target stops being a chore.
Max performance
Made by a coach, for the individual who trains hard and expects results.
What’s in it, and what isn’t
Clean protein. No BS.
Non-GMO
Made without genetically modified ingredients.
Grass-fed
Whey sourced from grass-fed cows.
Natural
Simple ingredients you can feel good about.
No BS
No hype and no gimmicks. Just clean protein that does what it says.
The lineup
Pick your fuel
Launching winter 2026
Chocolate
Premium Whey Protein · 2 lb (907g)
- 24g protein
- Muscle support
- Performance driven
Rich, smooth chocolate that mixes clean in water or milk. Post-workout, mid-afternoon, or whenever you need it.
Vanilla
Whey Protein Isolate
Launching winter 2026
Vanilla
Whey Protein Isolate · 2 lb (907g)
- 25g protein
- 5.5g BCAAs
- 0g added sugar
The isolate option. Leaner, lighter, and made for dialed-in days.
Which one is right for me?
Choose Chocolate Whey (24g) if you want a rich, creamy everyday shake that’s great in milk, smoothies, and after training. Choose Vanilla Isolate (25g) if you want a leaner, lighter shake with 0g added sugar for dialed-in days, or a clean base for smoothies and protein recipes.
Everyday ritual
Better with
your crew.
A morning smoothie, a post-class shake, or a 3 p.m. pick-me-up. ADDCTED mixes smooth and tastes like a treat, so the habit actually sticks, and it’s even better shared with a friend.
- Smooth in water or milk
- Blends into smoothies
- 24–25g protein per scoop
The campaign
Rep the grind
Fuel in the bag. Brand on your back. Watch the latest ADDCTED spot, then go put in the work.
Coached by DB
Train with DB
ADDCTED is the fuel side of DB’s coaching. DB trains clients in Costa Mesa, California, with one-on-one sessions, small-group training, and programming that actually moves the needle.
ADDCTED apparel · new drop
Wear the habit.
Now in pink.
The black ADDCTED PROTEIN trucker, now with hot pink lettering. Same clean fit, a lot more attitude. Pair it with the rest of the kit for every session, every errand, every day.
The ADDCTED list
Get ADDCTED first.
Join the list for new flavor drops, restocks, merch, and coaching tips from DB.
No spam. Unsubscribe anytime.